
My Wedding Guide
Aggregating all of the essential wedding services into a single directory, Philo Software took an ageing platform and rebuilt it using modern technologies
Selected work
Explore practical digital products, connected systems, and custom platforms shaped in close partnership with the people who use them.
Project library

Aggregating all of the essential wedding services into a single directory, Philo Software took an ageing platform and rebuilt it using modern technologies

The Beauty Store is an online retailer specialising in beauty products including haircare, fragrances, nail products, and more. The Beauty Store came to Philo as they knew that in order to be competitive in the international market they would need to improve their website style and functionality. They had previously engaged another software development company but found their needs were not met. Philo brought them into the digital world by building upon and linking with existing core applications.
Thinking out loud
Every customer conversation and project decision adds to what your business knows. But when that understanding stays inside individual AI tools, the rest of the business misses out. The lasting value is in building company knowledge you own—kept centrally, growing with every project, and available to the people and tools doing the work.
In today's fast-paced world, efficiency is key. For Job Efficiency, we recognized the need to empower our users—many of whom are non-technical—to create automations quickly and effectively. While our software is designed to be user-friendly, we observed a significant drop-off among users who found the process confusing or lacked the time to learn how to create automations. This challenge led us to implement AI in our app, and the journey has been transformative.
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