Exclusive Travel Group

Challenge

Exclusive Travel Group crafts meticulously designed, one-of-a-kind journeys for discerning luxury travellers. Their reputation is built on an unparalleled level of personal service, attention to detail, and a deep knowledge of New Zealand and the South Pacific. However, their digital presence was not a true reflection of this premium, high-touch experience. The existing website felt disconnected from their brand's true value, failing to convey the effortless and unique nature of the bespoke itineraries they create. They needed a fully custom digital platform that could not only stand out in the luxury travel market but also seamlessly integrate with their core business technologies.

Our Solution

Philo Software was engaged and partnered with the brand and design experts at Devcich & Co. to execute a complete digital transformation. While Devcich & Co. focused on the stunning new brand identity and website design, Philo was responsible for bringing this vision to life. Our team took on the design of a complex, custom integration layer to connect with Exclusive Travel Group's existing services, ensuring a smooth flow of data and business logic. We then built the entire platform from the ground up, delivering a solution that was tailor-made for their specific needs, from the front-end user experience to the back-end content management.

The Outcome

The launch of the new platform was an unqualified success, creating a digital experience that perfectly embodies the Exclusive Travel Group brand. The new website is more than just a marketing tool; it's a powerful and elegant sales asset that truly stands out in a competitive market. It provides a seamless user journey that feels as personal and effortless as the travel plans they arrange.

The results were immediate and impactful. The client shared overwhelmingly positive feedback from their customers, who were delighted with the new look and functionality. As the client's testimonial noted:

"We've had a lot of positive feedback come through following our launch comms going out which has been really encouraging. We've got a really strong foundation to build from and I'm very excited for what's next. Thanks for being great to work with and I look forward to working with you on our future projects."

Josh Ogilvy - Digital Marketing Manager - Exclusive Travel Group

This new platform has not only elevated their brand and user experience but also created a robust foundation for future growth, cementing Exclusive Travel Group's position as a leader in bespoke luxury travel.